Choose text-to-image for a new composition
Use text-to-image when you have an idea but no source image. Describe subject, setting, composition, lighting, palette, medium, and aspect ratio. It is well suited to early concepts, editorial images, storyboards, and visual exploration.
- Starts with text
- Greater freedom to invent composition
- Aspect ratio selected before generation
- Best for net-new visual concepts
Choose image-to-image for a controlled transformation
Use image-to-image when the source composition, subject placement, object, room, portrait, or product should guide the result. The prompt must explain both the requested change and the details to preserve.
- Starts with an uploaded reference
- Composition and subject provide an anchor
- Useful for variations, restyling, and broad edits
- Requires full-size preservation review
Use both in one creative process
Generate a starting concept with text-to-image, select a promising composition, and continue with image-to-image variations. Keep the approved source and branch from it when consistency matters.
Turn the guidance into a real result
Open the matching Image to Image AI Lab tool, start with the prompt structure above, and review the generated output before use.
Open Image to Image AI